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24 May 2016   Comments Off on ‘Prison Break’ Vaults Fox Atop Upfronts Digital Buzz

Fox’s “Prison Break” reboot emerged as the buzziest program out of last week’s broadcast upfronts after garnering more than 10.3 million engagements across digital platforms.

For the period between May 16-22, the series’ trailer generated 1.5 million reactions from fans on Facebook, most of any other new series teased at upfront presentations. The video also ranked as the most viewed trailer on YouTube, with more than 7 million views.

Alongside “Prison Break,” Fox was responsible for five of the top 10 most engaging programs coming out of upfronts this year, with the network successfully activating fan communities of “Lethal Weapon,” “The Exorcist,” and “24: Legacy” as they launch the revivals.

While “Prison Break” led based on cross-channel engagement, NBC’s upcoming series “This Is Us” published the most-viewed trailer out of upfronts, attracting more than 46 million combined views across Facebook and YouTube – 16 million more views than “Prison Break” in second place. Additionally, NBC was the most talked-about network in relation to upfronts, nearly tripling all other broadcast networks based on Twitter and Facebook conversation.

Source: http://variety.com

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